My Journey

"Embarking on Elegance: A Journey of Weaving Dreams at ASSK - A Super Strong Knot"

know more About Suraksha Gupta

Meet Suraksha Gupta, the visionary founder behind ASSK - A Super Strong Knot. A passionate advocate for craftsmanship and sustainable practices, Suraksha's journey is woven into the fabric of our brand.

Suraksha, driven by a desire to create, believes in fostering a work environment that values creativity, collaboration, and a sense of purpose. Her leadership is marked by a dedication to empowering the talented women artisans in local communities. She strongly advocates for fair wages and safe working conditions, acknowledging the transformative power of economic empowerment.

My Vision

With a passion of Business in my mind and dreams in my heart of becoming a women Entrepreneur, I have started the Bag Brand ‘ASSK’ (a super strong knot) to bring a change in Fashion Industry with beautiful Bags that meets all the requirement of today’s women of all ages. As a women Entrepreneur I Strongly believe that women are equally capable to create business entity. So, With the Love of My beloved Parents and blessings of God our journey of baggie beach bags & more begins. we have Launched this Website to make shopping more convenient & to reach our customers worldwide. Our Bags are not Just Bags they are Luxurious as well as affordable that provides value for Money. Our Aim is to Create a super strong knot with our customer.

Whenever it comes to Bags It must be “ASSK” only”

Our Value

Our Core Values

At ASSK - A Super Strong Knot, our core values form the foundation of who we are. Integrity guides every stitch, as we weave together tradition and innovation. Sustainability is embedded in our DNA, crafting a future where style coexists with environmental consciousness. Empowering communities is not just a commitment but a privilege, as we champion fair wages and safe working conditions for the talented artisans shaping our brand. With authenticity at our core, ASSK is not just a label; it's a testament to quality, creativity, and a journey inspired by timeless values.

  • Handcrafted Products
  • Premium Fabric
  • Naturally Sourced
  • Bespoke Design

Our Collections

Explore our Bespoke Designs

Discover the allure of uniqueness with our Bespoke Design Service. Tailor your style as we transform your vision into a one-of-a-kind jacquard masterpiece. At ASSK - A Super Strong Knot, we bring your personal touch to life, crafting exclusive designs that resonate with your individuality."